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Privacy Policy

This Privacy Policy applies to the activities of Athena Pte Ltd (“Athena”) in relation to Athena’s operations. The Company complies with the Singapore Privacy legislation governing the protection of personal information,

The Company acts to protect users’ personal information by establishing its own privacy policy and complying with it. If you have any questions relating to this policy please email us at

This Privacy Policy is subject to any applicable local Privacy Laws.

1.Consent to Collection of Personal Information and Collection Method/

By providing your personal information to our representatives through our stores, our Customer Department or the Site, you signify your acceptance of this Privacy Policy.

Personal Information include: name, address, telephone number, email address, date of birth, gender, credit card details, Beauty Profile, and any other information collected by us where you are identified or identifiable.

We collect Personal Information from you through:

– register your Personal Information for the purpose of creating an account in our Site or requesting our direct marketing materials (“Newsletters”);

– participate in a promotion or other website feature;

– request a catalog;

– request to receive any marketing, promotional or other types of communications;

– purchase through our store or site;

– make enquiries or comments through our Customer Department through (“Customer Department)”;

– interact with our sales staff, including in store via sign-up pads, or as otherwise notified from time to time, including through any collection statement.

Where practicable, we will collect personal information directly from you. If we receive information about you from someone else, we will take reasonable steps to ensure you are aware that we have collected personal information about you and the circumstances of the collection.

If you are under the age of 18, you should use the Site only with the involvement of a parent or guardian and should not submit any Personal Information to us.

2.Use and Disclosure of your Personal Information

Without the prior consent of the user or unless stipulated by law, the Company does not use personal information for purposes other than as specified to users in advance, or disclose it to a third party.

We will not rent, trade, distribute or sell any Personal Information that you give us to any third party unless we receive your prior consent.

The personal information items that the Company collects is to be used for the following purposes:

-Identification for service use, prevention of irresponsible members’ illegal use

-to provide you with further information about our new products, events, service updates, special offers and promotions, including by way of Newsletter;

-Customized services, such as the provision of beauty solutions by skin type (birthday events and events customized for gender)

-to communicate with you about your purchase, account information, or customer service needs

-to respond to your customer service enquiries and complaints or provide you with a service that you have requested

-Managing shipping and membership statistical data for marketing analysis

We may contact you at the email address or any other contact methods which you provide to us for the purposes listed above.


Athena may also disclose or use your Personal Information where we believe it necessary to implement our terms of service or the use or disclosure is reasonably necessary in relation to law enforcement activities, a permitted general or health situation exists or it is otherwise required by law.

3.Disclosure of information outside the jurisdiction of collection

For the purposes mentioned above and for reporting purposes, your Personal Information may be shared with:

our group companies either in Singapore or overseas;

service providers, suppliers and other third parties in order to operate the website or deliver a service either in Singapore or overseas;

our legally affiliated entities;

and related parties, if Athena is merged in connection with such transactions.

We require our service providers to adhere to strict privacy guidelines and not to keep this information or use it for unauthorised purposes.

Please note also that Athena may use overseas facilities to process or back up its information. As a result, we may transfer your personal information to these overseas facilities for storage. By accepting this Privacy Policy, you acknowledge and consent to the disclosure of your Personal Information to overseas recipients as set out in this Clause 3.


4.Marketing Opting-Out/Withdrawal of Consent

With your prior consent, we may contact you from time to time for marketing and promotional purposes by email, mail or phone. Subject to your rights to opt out from receiving such contact, your consent is provided on an ongoing basis.

If you wish to opt out of receiving Newsletters or any electronic marketing and promotional messages, simply follow the unsubscribe instructions on the message that you have received. Otherwise, you can opt out by contacting the Privacy Officer by emailing contact@ . Unsubscribe requests originating from electronic messages will be honoured within five (5) working days.

We will deal with all other requests as soon as reasonably possible.


Subject to Clause 5, your election not to receive promotional and marketing correspondence from us will not preclude us from:

(a) corresponding with you by email or otherwise, regarding your existing or past relationship with us,

(b) accessing and viewing your Personal Information in the course of maintaining and improving our database and the Site; or

(c) using your Personal Information otherwise in accordance with this Privacy Policy.


Other than as otherwise set out in this Privacy Policy, SA will disclose specific information without your permission only when required or authorised by law, or in good faith believe that such action is necessary to investigate or protect against suspected criminal activities to our customers, visitors, associates, or property/WebSite, or to others.

5.Access and Correction or Delete Your Personal Information

If at any time you wish to access or modify your Personal Information in our database, or update Personal Information may sending your request via email to We will make reasonable efforts to service your request in a timely manner.

If you wish to have your Personal Information deleted, please let us know in the same manner as referred to above unless we need to keep it for legal reasons.

We will not give you access to your Personal Information if the information relates to your legal proceedings with us, or we reasonably believe that giving access would pose a serious threat to safety, be prejudicial to your negotiations with us, unreasonably impact on the privacy of others, or where providing access would otherwise be unlawful.


We take reasonable precautions to protect your information and process it securely. Such measures include, but are not limited to passwords, firewalls, and other standardized industry practices. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorized access or loss of any data provided to our website. Nevertheless, we strive to protect the security of your information, and are constantly reviewing and enhancing our information security measures. We may, but are not obliged to, post a notice on our website if a security breach occurs, or send an email to you at the email address you have provided to us in these circumstances.

7.Cookies and Related Technologies

When you visit our website, we may assign your web browser one or more website cookies. Cookies are small text files used to enhance your shopping experience, including, but not limited to, maintaining current login, and providing a unique identifier for website statistics.

We may use cookies and web-beacons on the website to link to third party websites and microsites, whose privacy practices may differ from those of ours. If you submit personal data to any of those sites, your personal data is not subject to this Privacy Policy. Any access to such other third party websites is therefore entirely at your own risk.

Security measures have been employed to prevent unauthorized access to visitor data. However, visitors acknowledge that Athena does not control the transfer of data over telecommunication facilities including the Internet. Therefore, Athena will not be responsible for any breach of security or the unauthorized disclosure or use of any such data on the Internet.

8.Registration Information

Our Site automatically collect information from the visitors to our Site. During the registration process, you must provide us with a password, your name, address and a valid email address. It is your responsibility to keep your password strictly confidential.

9.Amendments of Privacy Policy

We may amend this policy from time to time to ensure that this policy is consistent with any developments to the way Athena uses your personal data or any changes to the laws and regulations applicable to Athena. All communications, transactions and dealings with us shall be subject to the latest version of this policy in force at the time.

You are encouraged to review this page periodically to see any updates or changes to our Privacy Policy.

If you have any queries relating to our Privacy Policy, please send your request by email to
10.Contact Us

You may also contact us at the details above if you have a complaint about how we have handled your information. If we fail to respond to your complaint within a reasonable time or if you are dissatisfied with the response that you receive from us, you may have the right to make a complaint to the Personal Data Protection Commission